Storytelling Strategy: NC Black Rep Rebrand
By Véronique George
This interactive workshop takes attendees behind the scenes of the North Carolina Black Repertory Company and International Black Theatre Festival (IBTF) rebrand, offering a strategic look at how storytelling and marketing can transform legacy institutions into modern, high-impact brands.
Thursday, July 30, 11:15am – 1:15pm
Ardmore 1, Benton Convention Center (Benton South)
Véronique George is an ADDY Award-winning playwright, marketing executive, and Chief Storytelling Officer with more than 13 years of experience at the intersection of creativity, strategy, and transformation. Creator of The Strategic Storytelling System™, she helps organizations elevate their brands and drive measurable growth through the power of story. She led the marketing and storytelling strategy for Phenomenal Woman: Maya Angelou, the highest-grossing production in North Carolina Black Repertory Company history. A graduate of Goldman Sachs’ One Million Black Women: Black in Business program and a member of the Harvard Business Review Advisory Council, George is recognized for her innovative leadership and creative excellence.