For the first time in its 44-year history, the North Carolina Black Repertory Company (NC Black Rep) will reveal a new look and feel for both NC Black Rep and the National Black Theatre Festival (NBTF). The official rebrand reveal will be held on Tuesday, October 17, 2023, at 1 p.m. EST in the Milton Rhodes Center for the Arts, 251 N. Spruce Street, Winston-Salem, N.C. 27101. 

Jackie Alexander, Artistic Producing Director of NC Black Rep
Jackie Alexander, Producing Artistic Director

“The past year has been one of transition at NC Black Rep, and our goal with this rebrand is to honor the past, while building for the future,” said Jackie Alexander, Producing Artistic Director of NC Black Rep. “I am thrilled with the company’s new look and feel, which pays homage to NC Black Rep’s Founder, Larry Leon Hamlin, and NBTF Executive Director Emeritus, Sylvia Sprinkle-Hamlin, with a bold and modern twist.”

NC Black Rep’s former Chief Marketing Officer, Véronique George, led the rebrand strategy for the company, partnering with globally ranked marketing agency, Moore Communications, to redefine NC Black Rep and NBTF’s visual and digital identities. Kristie Staton, leader of Creative Force, a web design company in Winston-Salem, and longtime partner and supporter of NC Black Rep, was contracted to redesign the company’s website.

India Mac, Managing Director of NC Black Rep
India Mack, Managing Director

“NC Black Rep was presented with an opportunity to bring a unified look to the company and festival. This new brand identity accomplishes that, while also celebrating the company’s legacy,” said Managing Director, India Mack. 

NC Black Rep plans to unveil its new brand identity as well as first looks for the company’s new website at the brand reveal.